Sizzix Expands its Collaboration with Leading Wedding and Celebrations Expert David Tutera for a Larger-Than-Life DIY Flower Décor Collection
by Brian Harris on January 20, 2018
12 New Floral Designs Let Makers Customize Oversized Paper Flowers for Weddings, Parties and Home Décor
LAKE FOREST, Calif. (January 20, 2016) – Sizzix®, the market leader and pioneer of creative die-cutting products for makers around the globe, is proud to announce its newest collaboration with wedding design expert David Tutera™.
“David is an incredible talent with years of experience as an event planner,” said Ellison CEO Kristin Highberg. “Our partnership means we can bring our customers the most beautiful design ideas to handcraft truly eventful and uniquely on-trend wedding and party décor.”
The Celebrations by David Tutera collection features 12 Framelits™ Die Sets that can be used to quickly and easily create large papercraft flowers, perfect for decorating wedding and party venues, homes or any other space. The dies utilize a new folding technique to create large petal shapes that are layered to create fantastic, eye-catching blooms up to 12" in size.
Tutera, whose grandfather was a florist, has selected a variety of favorite flowers to choose from, including roses, daisies, peonies, dahlias and more. They can be used individually as artful accents, or arranged together to make eye-catching displays that are both personal and beautifully on-trend.
“Every day is a reason for a celebration,” said Tutera. “This line allows consumers of all skill levels to create their own beautiful decor.”
Also included in the collection is the dual-edged Crease & Curl™ Tool that can be used for scoring and curling paper petals into truly life-like recreations. It’s the papercrafter’s secret weapon for adding a realistic finishing touch to their flowers.
Celebrations by David Tutera is currently available in Michaels stores and online at Michaels.com, and will be available at local craft boutiques and other major craft retailers beginning in February 2018.
Framelits Dies are compatible with the BIGkick™, Big Shot™, Big Shot Plus, Big Shot Pro and Vagabond™ machines.
Launched in 2001, Sizzix is a division of Ellison® Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 39 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.sizzix.com.
About David Tutera
Leading wedding and entertaining expert, David Tutera, is the celebrated lifestyle personality, author and star of WEtv’s CELEBration. He brings his inspiring vision, imagination and innovation into every facet of his award-winning event planning business. Tutera has made a name for himself by taking his passion for designing spectacular events and transforming them into a lifestyle. Among his many accomplishments, he has been featured on Today, Extra!, Good Morning America, The View, CNN, The Rachael Ray Show, The Talk, The Steve Harvey Show and many more. In addition, People, USA Today, In Touch, Wall Street Journal, New York Times, In Style, Cosmopolitan, Redbook, Bridal Guide and Town & Country have all featured his work. Tutera has also made special TV appearances on the popular daytime soap, The Young & the Restless and TV Land’s The Exes. He currently lives in Los Angeles with his husband, Joey, and their daughter Cielo. For more information please visit www.davidtutera.com
Sizzix Media Contact:
949-598-8822 ext. 394
David Tutera Media Contact:
Rona Menashe, EVP