Crafts Leader Sizzix Reveals New Look for Family of Big Shot Machines
by Sizzix on January 8, 2015
Leading die-cutting brand to present updated line at industry’s biggest event
LAKE FOREST, Calif. (Jan. 8, 2015) – The family of Sizzix® die-cutting machines just grew bigger, expanding creative die-cutting and embossing possibilities for the crafts market. The new line of Sizzix Big Shot™ machines debuts at the Craft and Hobby Association 2015 Mega Show in Anaheim, Calif.
Featuring stylish white and gray colors for the entire line, the newly redesigned Big Shot machines range from $119.99 to $399.99 MSRP. They offer elegance and versatility to create papercrafting, home décor, fabric, jewelry and mixed-media projects with relative ease. With their industry-first steel-rule dies, they cut everything that scissors can—including paper, cardstock, fabric, felt, craft metal, chipboard, leather and more.
Shipping to local craft boutiques and major retail craft chains in February, the original 6" Big Shot continues to be the best-selling Sizzix die-cutting and embossing machine. It includes the Extended Multipurpose Platform and a pair of Standard Cutting Pads.
Bringing back motorized convenience with just a touch of a finger, the Big Shot Express makes die-cutting and embossing projects up to 6" wide easier than ever. Retaining compatibility with most of the Sizzix product library, it ships in summer with a pair of Standard Cutting Pads and a Platform.
The all-new Big Shot Plus boasts a 9" wide opening to perfectly die-cut and emboss various 8 ½" x 11" materials. Using roller technology for an even die-cutting and embossing experience, its larger working area easily accommodates A4 size embossing folders and larger format cards for added creativity. The Big Shot Plus is offered at an MSRP of $199.99 and ships to stores in April.
For the most comprehensive die-cutting and embossing solutions, the Big Shot Pro Machine uses industrial-strength components to easily handle larger projects up to 12" wide. It has complete compatibility with Sizzix products, cuts 12" x 12" materials and will be available in its updated color scheme in March.
“Sizzix prides itself in producing versatile die-cutting machines and our new, exciting Big Shot line delivers just that,” said Susan Spiegel, Ellison’s Vice President, Marketing Communications.
For more information about the new family of Big Shot die-cutting machines, visit www.Sizzix.com/home.
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 38 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.
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