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Sizzix to Showcase Latest Product Collections and Innovations at the Craft and Hobby Association 2015 Mega Trade Show

by Sizzix on January 7, 2015

Product highlights include new creative designs, accessories and fresh brand look

LAKE FOREST, Calif. (Jan. 7, 2015) – Sizzix®, the crafts brand of Ellison Education Inc., will unveil its spring and summer die-cutting and embossing products at the Craft and Hobby Association (CHA) 2015 Mega Show beginning Friday, January 9, in Anaheim, Calif. Continuing the die-cutting legacy of its Ellison® parent company, Sizzix will be celebrating the reveal of its updated branding, innovative accessories and newest design collections for 2015.

“Sizzix is proud to offer fresh products and design collections that engage consumer imagination and expand their design capabilities,” said Susan Spiegel, Ellison’s Vice President, Marketing Communications. “We’re also excited to present our new branding which reflects our company positioning as a lifestyle craft company.”

Show attendees can enjoy special booth appearances by Sizzix licensed designers such as Tim Holtz®, Brenda Walton™, Stephanie Barnard®, Eileen Hull®, Lori Whitlock and Stephanie Ackerman. The impressive list of upcoming releases to be showcased at the 2015 Mega Show includes:

Tim Holtz Alterations™: February – May Release
Mixed media specialist Tim Holtz has created more innovative die-cutting and embossing products for his Sizzix Alterations line. Inspired for use with Tim’s ShadowPress™ Debossing Folders, the all-new Sizzix ShadowPress Station is an innovative masking station system allowing for precise ink application. Also headlining the product assortment are 21 Sizzix paper punches in small, medium and large sizes that feature an ergonomic design with comfort grip and locking latch for stackability. Other consumer offerings include new sentiments in distinctive fonts, vintage shapes and stamps and rich embossing textures for use on altered art, cards, tags, scrapbook pages and more. Learn more about Tim Holtz and connect to his blog.

Stephanie Barnard – February Release
Inspiring cardmaking to new heights, Stephanie Barnard brings another fresh offering of die-cutting, stamping and embossing products to Sizzix. Six new Triplits™ die sets cut, deboss or stencil stylish shapes that easily layer, match, mix or stack for endless creativity. New Framelits™ Step-Ups™ create fun, dimensional cards with celebratory designs, while Framelits die sets with clear stamps and Textured Impressions™ Embossing Folders add charming embellishments to any papercraft project. Discover more from Stephanie Barnard.

Homegrown & Handmade by Stephanie Ackerman February Release
Mixed media creativity continues to grow with the latest Homegrown & Handmade die-cutting collection from Stephanie Ackerman. Adding to the versatility of materials crafters can die-cut using Sizzix steel-rule technology, Stephanie offers a fun assortment of Bigz™ and Originals™ Dies that can be used to cut a variety of materials, including heavy cardstock, felt, fabric and paper. Framelits with Stamps and a Sizzlits® Decorative Strip expand altered art, journal cards, home décor and stitching work project possibilities. Meet Stephanie Ackerman.

Favorite Things by Brenda Walton – March Release
Get ready for more of our Favorite Things. Brenda Walton continues to add elegance and beauty into her die-cutting, embossing and stamping collection with designs fit for any occasion. A brilliant assortment of Bigz Dies, Framelits Die Sets with Stamps, Movers & Shapers™ Dies, Thinlits™ Die Sets and Textured Impressions Embossing Folders easily create sophisticated designs for birthdays, parties, special occasions, well wishes and more. Experience Brenda Walton.

Hello Love by Jen Long for Sizzix – March Release
Freely express heartfelt sentiments with the new Hello Love product collection from Sizzix artist Jen Long. Consumers can enjoy charming florals, phrases and shapes for use in an assortment of papercrafting projects. Highlighting the release is the introduction of Jen’s own Fold-a-Long™ Dies that take wafer-thin, chemically-etched die-cut creases to the fold, giving crafters a longer card base to create even grander DIY cards. Learn more about Jen Long.

Elegance by Pete Hughes for Sizzix – March Release
Having inspired the European craft world for more than 10 years, Sizzix designer Pete Hughes brings graceful Thinlits designs that can be used in an assortment of crafting projects in his newest collection for Sizzix. A regular creative fixture for Sizzix UK, Pete is well-known for creating inspiring projects for UK and European magazines, trade shows and demonstrations. Discover more from Pete Hughes.

Lori Whitlock – April Release
Do-it-yourselfers will appreciate the versatility of the latest fanciful collection by Sizzix licensed designer Lori Whitlock. Lori brings an inspiring selection of dimensional cards, bags and boxes with coordinating embellishments that expand gift giving and party planning opportunities for crafters of any skill level. Explore foldable card-in-a-box designs that are easy to mail to a special someone and much more! Meet Lori Whitlock.

doodlebug design inc. – April Release
Express the joys in your life with doodlebug design inc. dies, stamps and embossing folders for Sizzix. The prominent crafts company adds a new assortment of cheerful designs, including birds, florals, rainbows, suns and trees that complement their brand’s unique design perspective. They create a variety of vibrant, unforgettable cardmaking, papercrafting and scrapbooking projects. Experience doodlebug design.

Vintage Travel by Eileen Hull– May Release
Document life’s adventures with the latest die-cutting and embossing collection from Eileen Hull. Inspired by her recent cross-country trek in a vintage camper to teach her 3-D art, Eileen uses her innovative line of ScoreBoard™ Dies for transforming chipboard and mat board into durable cut and scored keepsake items. From cards, home décor items, handmade gifts, scrapbook page embellishments and more, crafters can capture tales of happy travels all year-round. Learn more about Eileen Hull.

Beach by Sharyn Sowell – May Release
Well-known for her hand-cut paper masterpieces, Sharyn Sowell brings graceful, beach-inspired designs to her first die-cutting, embossing and stamping collection for Sizzix. Designed to function well together or as standalone creations, Sharyn’s complimentary collection offers party planners a serene assortment of albums, boxes, cards, lanterns, nautical embellishments and napkin rings to create an inspiring scene.

Stephanie Barnard – June Release
Cardmaker extraordinaire Stephanie Barnard’s latest crafts collection for Sizzix is highlighted by the arrival of versatile Framelits card designs with Drop-ins™ and 3-D Drop-ins. By manipulating the placement of the smaller dies in the sets, crafters can create a unique card layout with embellishing dies that can be placed along the card sides for special appeal or made to pop-up when used in the center. Completing the collection are Framelits Flip-its™ and Framelits Stand-Ups for quick cardmaking, as well as Framelits, Thinlits and Framelits with Stamps for added creativity. Discover more about Stephanie Barnard.

Vintaj® Natural Brass Co. – June Release
Following the creative vision of three passionate women, Vintaj continues to create dazzling jewelry designs through its partnership with Sizzix. Designed to work with Vintaj pre-cut metal blanks, crafters can enjoy fresh DecoEtch™ and DecoEmboss™ designs to make professional-looking, mixed-media embellishments for home décor, jewelry and papercrafting projects. Meet Vintaj.

French General July Release
Joining the Sizzix family of licensed designers, French General captures the essence of the French countryside in its debut die-cutting, embossing and stamping collection. Kaari Meng, the founder and owner of the beloved Los Angeles craft store/workshop, brings a vintage-infused assortment of versatile, organization-based designs to neatly store beads, buttons and notions, as well as for gift giving and party-planning occasions.

Life Made Simple Cooking by Rachael Bright for Sizzix July Release
Sizzix designer Rachael Bright is back, making crafting easier with her new Life Made Simple Cooking die-cutting and embossing collection. Consumers can cook up a unique culinary experience to preserve and share family recipes by creating personalized cards, cookbooks, recipe cards and scrapbook pages—highlighting everything from appetizers to desserts and all things in between. Experience Rachael Bright.

Echo Park Paper Co. – August Release
Say hello to a new class of basics with the latest die-cutting collection from Echo Park Paper Company. Known for their timeless style aesthetic, Echo Park brings useful, everyday shapes in an assortment of steel-rule Bigz and Originals Dies that are an extension of their simplistic look and feel. Consumers can enjoy some of their most popular designs to create an array of beautiful crafting projects. Learn more about Echo Park.

Jillibean Soup™ for Hampton Art™ – August Release
Partnering with Hampton Art, Inc., a leading stamp and stamp accessory manufacturer for more than 20 years, Jillibean Soup offers crafters a charming collection of Bigz Dies, Framelits Die Sets with Stamps, Thinlits Die Sets and Textured Impressions Embossing Folders in their newest product launch for Sizzix. Whimsical designs appeal to crafters of all ages with clouds, hot air balloons, musical notes and photo frames. Discover more from Jillibean Soup.

About Sizzix
Launched in 2001, Sizzix is a division of Ellison Educational Equipment Inc., the market pioneer and leader of die-cutting machines and accessories. Through its portfolio of die-cutting machines and die-cutting products, Sizzix leverages Ellison’s 38 years of proven manufacturing and technology heritage to empower creativity among its customer base with new and innovative products. Sizzix is a recognized global brand that can be found in over 100 countries and in major and specialty retailers. For more information on Sizzix and its line of craft-inspiring products, please visit www.Sizzix.com/home.



Media Contact:
Brian Harris 
949-598-8822 ext. 394 

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